We are thrilled to announce an exciting collaboration that merges the worlds of fashion and cinema in an unprecedented way. Nala Underwear, renowned for its commitment to comfort, sustainability, and style, has joined forces with Hug Media Concept  for their highly anticipated feature film, “Imami.

 NALA Underwears, a subsidiary of the award-winning fashion brand NALA ekenUMBO, specializes in producing a variety of men’s underwear including Briefs, Boxers, Swimsuits, Underpants, Jockstraps, Thongs, and Singlets.  NALA Underwears has swiftly partnered with numerous national and international men’s pageants, such as Man of the World 2023 in Manila, Philippines; Mister Grand International 2023 in Andalusia, Spain; Mister National Indonesia, and Mister Teen Universe in Bali, Indonesia, Mr Macho Nigeria 2023 in Lagos, Nigeria, and Mr Ideal Nigeria 2024 also in Lagos, Nigeria.

As a brand dedicated to empowering individuals through confidence and self-expression, Nala Underwear is excited to embark on this cinematic journey alongside Hug Media Concept and Patsfield Production. “Imami” promises to be a groundbreaking film, exploring themes of love, identity, Royalty, sexuality and resilience in a way that resonates deeply with audiences worldwide.

From action-packed scenes to tender moments of intimacy, Nala Underwear will be there, providing unparalleled comfort and support to the characters on screen. Their carefully crafted designs, made from eco-friendly materials, ensure that every wearer feels confident and empowered, whether they’re facing down villains or sharing heartfelt conversations.

Join us as we celebrate the intersection of fashion and film, and stay tuned for updates as we bring “Imami” to the big screen with Hug Media Concept and Patsfield Production.

Together, let’s redefine the boundaries of storytelling and empower audiences around the world with Nala Underwear.