Abuja, Nigeria – 21 January 2026

We are thrilled to announce the appointment of Wambui Chege, Host and Founder of Hideout Podcast (Kenya), as Head of Partnerships and Digital Strategy.

In this role, Wambui will lead strategic partnerships, guide creative collaborations, and oversee initiatives to expand HUG Media Concept’s reach locally and internationally. She will also help shape digital and advocacy campaigns that align with the company’s mission of producing socially impactful, culturally rooted, and inclusive content.

“I’ve known Wambui for over three years, and her skill in storytelling, building partnerships, and driving social impact digital campaigns is truly exceptional. Having her on our team is invaluable as we continue to create stories that amplify marginalized voices and connect deeply with audiences around the world.”said Godwin Harrison.

Wambui Chege brings extensive experience in audience-centered storytelling, campaign strategy, and building meaningful partnerships across media, advocacy, and social impact. Her work has been recognized both locally and internationally, earning features in inclusive publications across Africa and beyond.

“I’m truly honored to join HUG Media Concept. I first met the team through Nekessa of TransHuman Project, East Africa  and it was clear from the start how deeply committed they are to telling bold, authentic stories. I’m excited to contribute my experience in partnerships, storytelling, and digital strategy to help amplify voices that so often go unheard.”Said  Wambui Chege.

At HUG Media Concept, Wambui will play a pivotal role in developing strategic partnerships, guiding creative projects, and amplifying stories that reflect the rich diversity of African culture and lived experiences. Her expertise in crafting narratives that drive visibility, equity, and lasting social change perfectly aligns with our mission to tell stories that matter.

Connect with Wambui Chege: Instagram: https://www.instagram.com/wa_mboey?igsh=enJqZ21oZXhqYWw4

HUG Media Concept continues to lead in producing culturally resonant films and content that inspire dialogue, challenge social norms, and advocate for underrepresented communities across Nigeria and the African continent.